Together We Rise
Rise Gatherings leads life-changing experiences for women.
Through utilizing high-quality footage, keeping up-to-date on social media trends and prioritizing a story-driven narrative Rise was able to see a 40% increase of followers, and an almost 900% increase in engagement on comparable posts from the previous year.
Crafting The Narrative
In November of 2023, Amanda took over content strategy and social media management for Rise Gatherings. The goal was to engage and motivate current viewership while increasing reach and generating leads across social platforms.
Utilizing event footage and testimonials, Amanda created unique and high quality video assets to tell the story of Rise and accentuate the importance of community and connection.
Engaging Viewers
The challenge was in keeping existing viewers engaged throughout the year, in anticipation of an event that took place only once every year.
Navigating Difficult Conversations
When the co-founders of Rise decided to announce big changes they wanted an emotional and engaging way to inform their audience. By mixing interview and archive footage Amanda was able to create an emotional, story-driven video leading to a 400% engagement increase and an uptick in leads.
Maintaining Relevance
By conceptualizing and creating brand-relevant content throughout the year we were able to maintain engagement and viewership throughout the year.